Siddharth Hardikar

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Owning the end-to-end UX for Generative Engine Optimization (GEO) at ProRata.ai

ORGANIZATION

ProRata.ai

RESPONSIBILITIES

UX & Strategy
Design Systems
User Research

TIMELINE

4 months (2025)

CATEGORY

GEO, AI Search

TOOLS

Figma, Emergent,
Loveable,
Adobe AE

TLDR;

In 4 months, I delivered the complete MVP prototype for GEO that included: the onboarding, dashboard with different features, reports (Share of Voice, Earned Media, Synthetic Claims, Journey Coverage), and the admin side experience of this product. This rapid prototyping was supported by the components from a scalable design system that I designed to be adopted across all of ProRata's products.


My Main Contributions:

  1. Defining user flows for the customer + admin side of the MVP

  2. Strategising the features for MVP to get to parity with competitors

  3. Handing-off high-fidelity first cut designs for these flows to the engineering team


I worked on this with 1 product design lead, 1 product manager, and 6 developers to build out the MVP for and get it live to the first users, along with usability testing sessions with the alpha customers to provide a base metric for comparisons with future versions.


What's next?

I will be continuing my work at ProRata as an Associate UX Designer. The next priority is to synthesize the findings into actionable insights to inform the next round of revisions and feature planning for Gist GEO.

In 4 months, I delivered the complete MVP prototype for GEO that included: the onboarding, dashboard with different features, reports (Share of Voice, Earned Media, Synthetic Claims, Journey Coverage), and the admin side experience of this product. This rapid prototyping was supported by the components from a scalable design system that I designed to be adopted across all of ProRata's products.


My Main Contributions:

  1. Defining user flows for the customer + admin side of the MVP

  2. Strategising the features for MVP to get to parity with competitors

  3. Handing-off high-fidelity first cut designs for these flows to the engineering team


I worked on this with 1 product design lead, 1 product manager, and 6 developers to build out the MVP for and get it live to the first users, along with usability testing sessions with the alpha customers to provide a base metric for comparisons with future versions.


What's next?

I will be continuing my work at ProRata as an Associate UX Designer. The next priority is to synthesize the findings into actionable insights to inform the next round of revisions and feature planning for Gist GEO.

CONTEXT

Gist GEO (Generative Engine Optimization) is a new product offering by ProRata. It is aimed at helping brands optimize their visibility within AI-powered search engines such as ChatGPT, Perplexity, Claude, and others. This is achieved by measuring brand citations and coverage across AI answers for priority topics, then flagging gaps in coverage, freshness, and verifiable claims. The product turns those findings into recommended topics/briefs and lets teams re-run checks to see the impact.

UX Research
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Industry Collaboration

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Feel free to reach out!

I'm currently open to exploring new opportunities.

I'm currently open to exploring new opportunities .

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© Siddharth Hardikar