With hands-on experience in branding, UI, motion, and packaging through roles at BCG and other design studios, I’ve built a strong foundation in visual design. That background trained my eye for craft and detail, but more importantly, it taught me how to communicate ideas with clarity and impact.

Over time, I’ve evolved my practice to integrate research as a core driver of creative decision-making. I see research and design not as separate stages, but as parts of the same system that inform and strengthen each other to create work that is both strategic and human-centered.

Today, I focus on aligning insight with execution. I bring the same level of intention to a wireframe as I do to a motion prototype, making sure every design choice serves a clear purpose. I stay rooted in the discovery process, but I’m even more committed to delivering work that is thoughtful, effective, and built to resonate.

Below is a high-level glimpse of my journey as a designer so far.